Catering and Marketing Essay Example for Free

Catering and Marketing Essay To perform successfully, a catering service must be market-oriented and should apply the marketing concept, which is derived from the assumption that a product should be capable of meeting the needs of consumers, foremost, through its quality. To fully meet the needs and wants of costumers on the one hand, and to accomplish its business goals on the other hand, a catering business needs to combine the elements of the marketing mix in order to be as successful as possible in selling its product on the market. Guest satisfaction must be ensured. I. INTRODUCTION â€Å"Marketing is not only much broader than selling; it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer’s point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.† – Peter Drucker Food is an indispensable part of the human needs and wants that is always present in every circumstance. It is a usual unison that people have in an event which covers a large number of people dining and feasting meaning a reason for the essence of catering services. Catering services is one of the most dynamic business groups in the food and beverage industry. By industry definition, catering is the planned service of food and beverages – in contrast to restaurants, where food and beverages are generally served on demand. The opportunity for catering services to provide planned food and beverages is far greater than it is for restaurants. While restaurants are business units that serve the general public within their operating facilities, catering services, for the most part, can be provided in any venue, public or private. Unlimited types of settings, both indoors and out, are used for catering functions. The number of people who can be served at a catering function range from one to many, many more – often totalling in the thousands. For a service organization such as catering to acquire customers, it is important that marketing strategies be deployed to improve its own ability to compete with other catering services gain a competitive advantage and thus retain a greater number of customers. Marketing is an important aspect of every catering operation. As customer demands increase for catering-related services, corresponding marketing efforts must be developed. Catering business can live and die by the strength of their marketing efforts, particularly in areas with high levels of competition. An effective marketing plan can lead to the growth of your customer base, larger catering jobs, and increased profits. As consumers grow increasingly, the role of advertising and publicity become the primary vehicles for information about food and service. Definition of Terms Marketing. It is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging oï ¬â‚¬erings that have value for customers, clients, partners, and society at large. Strategy. It is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations. Catering. The activity of providing food and beverage for events. Marketing Mix. A planned mix of the controllable elements of a products marketing plan commonly termed as 4Ps: product, price, place, and promotion. Product. Represents a set of tangible and intangible elements used to satisfy the needs and wants of consumers. Promotion. The publicization of a product to increase sales or public awareness Price. A value that will purchase a finite quantity of a product or service. Product Distribution. It is the process of making a product or service available for use or consumption by a consumer. Scope and Delimitation of the Study This study is conducted specifically on eleven (11) Catering Services in the locality of Bataan. Specifically the eleven (11) catering services are as follows: 1. Tony and Ann Catering Services – located in Balanga City 2. Mommy-Tah’s Catering – located in Orion 3. Petrius Resto and Bar Catering – located in Balanga City 4. Goldiluz Catering – located in Balanga City 5. Ysiad’s Catering located in Balanga City 6. Cora’s Catering located in Orion 7. Junifred Catering Service and Accessories- located in Orani 8. Cj’s Catering Services – located in Dinalupihan 9. Mattro Catering Services- located in Hermosa 10. Gourmet Catering and Flower Shop- located in Orani 11. Know- Well Catering Services- located in Abucay The eleven (11) Catering Services were subjected to survey questionnaire. One catering services at a time. Furthermore, this study was limited to finding only the effectiveness of the marketing strategies used by the different catering services. Statement of the Problem The main purpose of this study was to find out the effectiveness of marketing strategies used by different catering services in the locality of Bataan. Specifically, the study sought to answer the following questions. 1. Is there a significant relationship between the location of the business and its marketing strategies? 2. Is there a significant relationship between the number of years of the business and its marketing strategies? Significance of the Study A study such as this enabled the different catering services in the locale to see if their marketing strategies were effective to increase their income. Furthermore, this is also important to all the catering services for this will help them in the promotion of their services using different marketing strategies. With the use of various marketing strategies, catering services may lead to higher income. Moreover, the useful and relevant information acquired from this study may help future researchers in the same field of study. This study will further help the catering services to develop more effective marketing strategies. Related Literature According to Scanlon (2007), the marketing mix includes the marketing strategy elements and may be conducted either as an alternative to the marketing cycle or as a continuing activity in the market process. The marketing mix incorporates the four basic elements into the overall strategy of marketing a product or service. The four basic elements consist of: †¢ a product (product) †¢ the price of the product (price) †¢ the promotion of the product, and (promotion) †¢ the distribution of the product. (place) The product. This is the primary element of the marketing mix, with the other elements adjusting to it depending on the given situation. The product represents a set of tangible and intangible elements used to satisfy the needs and wants of consumers. The product has all the attributes of a service, and it is designated for the market. What is a service, and which are the attributes of a product as a service? A service represents the result of the interaction of three basic elements: the user (guest), equipment (facility), and the service staff (staff). This result should meet the needs of guests (for example, wedding reception). The process of building a service brand is vital to the product as a service. Becoming distinctive in the marketplace and building a brand helps to gain the trust of guests. Product price. The pricing should be based on three key elements: †¢ service demand, †¢ costs incurred in creating services, and †¢ comparing and adjusting prices to those of rivals on the market. Some potential customers are more sensitive to prices than others. For some, price is the single variable on which they base their decision to buy (or not to buy) a product, while others care nothing for the price, as long as it guarantees the quality of services provided. Hence, businesses need to be elastic in pricing. They must carefully monitor the reactions of customers to prices and, accordingly, adjust or change prices depending upon demand. Costs clearly influence the price of a product, and they determine the bottom price below which a business will begin to loss money. Prices should not, however, be overly cost-oriented, and they should not be increased to cover costs. Instead, they should be based on demand and adjusted to changes on the market. Rivals also play an important role in pricing. A business will often be compelled to change its pricing policy as a result of changes in the prices of rivals. Considering how fierce competition is today, it must be analyzed and mon itored. This means that prices, once fixed, cannot be allowed to remain unchanged, but rather, their adjustment to change should be taken as a sign of their flexibility. Product promotion. To promote a product, the business communicates with the market of demand. The market of demand comprises potential customers, various business organisations and organisations belonging to non-economic branches, and media. In promoting a product, a variety of promotional methods are used to present the product to potential customers and attract their attention. Considering the growing number of promotional methods available today in promoting a product, businesses choose to use a combination of promotional elements.

The personal :: essays research papers

Yahoo! My Yahoo! Mail Welcome, demetriasmith2002 [Sign Out, My Account] Mail Home - Mail Tutorials - Help Mail | Addresses | Calendar | Notepad What's New - Mail Upgrades - Mail Options Check MailCompose Search MailSearch the Web Get unlimited calls to U.S./Canada Folders[Add - Edit] Inbox Draft Sent Bulk (26)[Empty] Trash[Empty] My Folders[Hide] junk What's your Credit Score? See it FREE! Netflix DVD Rentals Delivered! Credit poor? Try us! FREE year's supply of groceries worth $1,800! Previous | Next | Back to Messages Printable View - Full Headers DeleteReplyForwardNot SpamMove... This message is not flagged. [ Flag Message - Mark as Unread ] To: "Donald" From: "Washer Dryer Combos" Add to Address Book Date: Sun, 17 Jul 2005 15:32:28 -0700 Subject: It’s stylish, it’s compact and it’s on us Get a Washer/Dryer Combination for nothing!! See here. You are getting this excellent cyber correspondence you inquired about it or you are a past official member of one of our several online services. If you want to be disconnected from this prominent email service any more. Go ahead and Go Here. The HTML graphics in this message have been blocked. [Show HTML Graphics - Edit Preferences] DeleteReplyForwardNot SpamMove... Previous | Next | Back to Messages Save Message Text Check MailCompose Search MailSearch the Web Move Options [New Folder] Inbox junk Forward Options As Inline Text As Attachment Reply Options Reply To Sender Reply To Everyone Mail Shortcuts Check Mail Ctrl++C Compose Ctrl++P Folders Ctrl++F Advanced Search Ctrl++S Options Help Ctrl++H Address Book Shortcuts Add Contact Add Category Add List View Contacts View Lists Quickbuilder Import Contacts Synchronize Addresses Options Addresses Help Calendar Shortcuts Add Event Add Task Add Birthday

Ballet: The Ultimate Expression Of Romantic Imagination

Imagine your legs in rotation from the thin castle of hips to the small tarsal bones of the foot, tracing the path of a man lost in the paradise of love; they revolve around the tiny space underneath the straightened tip of hallux to reinstate the eternal truth: to love is all, to love is supreme. From the abdomen to the cradle of the neck, all muscles are contracted to give support to the flexible rotating limbs. You squeeze some ‘fluid’ off the buttock until it flattens to the dance of romance and strays away†¦Away? Oh! Not in the hands of ignoble men belonging to the immoral club but carried by the wind of romance with steps similar to heroic ballerinas like Taglioni and Cerrito. No one can describe that feeling better. No one can depict the imagination and express it in terms easy to understand than the excellent flexible and portable ballerina with graceful moves, steps and turns that drive the heart of the audience to the land of eternal bliss where romance re igns supreme.With the solo production of gracious music and the body movements on the heroic stage of wonders, from simple demi-plie to complex enchainement, one is swept off the feet, and fallen to the ground only to open one’s eyes to the reality of the imagination. This is what ballet can. Indeed, it is the ultimate expression of the romantic imagination. If you check out the message on display, the music that dictates and the serene environment that fills the hall, one comes to the conclusion that if grand opera were a god, it would bow when it sees ‘ballet’ and exclaims: ‘I am great and gracious.I bring music in its serenity and divinity. I fill the atmosphere with the grand performance of musicians, their notes and instruments. I do capture the imagination of romance in words and music lines but lack one thing: the calculated moves and accurate body characters of the ballet dancer; the language it speaks is far more reaching than words; it creates the imagination in acts eyes can behold, and sends the mind into the scene with a leader’ Is anything left to say? MATERIALS: Fiero, Gloria K. ; The Humanistic Tradition, Fifth Edition; Volume 5, Chapter 29. Fonteyn, M. (1980). The magic of dance. BBC Books, London

The Collapse of Enron Seemed to Be a Thumb in the Nose to...

The collapse of Enron was entirely related to the accounting practices adopted by the company. It is a number of these questionable, and in some cases straight out fraudulent, accounting practices that pertained to the most dramatic collapse of a major company in years. An analysis of some of these accounting practices brings to light the problems with the use of concepts such as mark-to-market accounting and the use of special purpose entity’s (SPE’s). To say that the collapse â€Å"seemed to be a thumb in the nose of the efficient market hypothesis (EMH)† is a statement misguided in the understanding of this concept. One can explain this through the fact that a number of the basic principals of the EMH were satisfied during the time of the†¦show more content†¦The balance sheet of Enron included a number of current and noncurrent accounts called â€Å"Price risk management assets† (Haldeman, 2006), these accounts were the fair value accounts that related to Enron’s assets. â€Å"In January 1992 Skilling and Enron persuaded the SEC to allow them to use mark-to-market accounting to value there long term gas contracts and derivatives† (Haldeman, 2006) this gave Enron the â€Å"Potential to book future profits on the day the deal was signed† (Enron: The Smartest Guys in The Room) and in turn allowed â€Å"Enron’s profits to be what ever they said they were† (Enron: The Smartest Guys in The Room). An example of the use of these â€Å"fair† value accounting methods is Enron’s building of a power plant in India. India could not pay for the energy that Enron produced which led to a loss of 1 billion dollars, however multi-million dollar bonuses were paid to executives based on â€Å"imaginary profits† developed from the fair-value accounting approach (Enron: The Smartest Guys in The Room). From the evidence above, we can see that the information that was produced from mark-to-market accounting did not allow for the true and fair view of the companies performance. The application of the efficient market hypothesis flows onward from theShow MoreRelatedManagement Course: Mba−10 General Management215330 Words   |  862 Pagesthese driving factors be influenced by the brutally competitive global economy in which organizations do not have any particular geographic identity or travel under any particular national passport? What will be the effect of the rapid gyrations in markets that emphasize the difficulties that accounting practices face in determining true performance costs and that forecasting programs confront in establishing the economic determinants of corporate planning? In addition to these challenges, many analyticalRead MoreFundamentals of Hrm263904 Words   |  1056 PagesEnvironments 4 The Changing World of Technology What Is a Knowledge Worker? 6 How Technology Affects HRM Practices 6 Recruiting 7 Employee Selection 7 Training and Development 7 Ethics and Employee Rights 7 Motivating Knowledge Workers 7 Paying Employees Market Value 8 Communications 8 Decentralized Work Sites 8 Skill Levels 8 A Legal Concern 8 Employee Involvement 20 How Organizations Involve Employees 20 Employee Involvement Implications for HRM 20 Other HRM Challenges 21 Recession 21 Off Shoring 21Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages91 4 Emotions and Moods 97 What Are Emotions and Moods? 98 The Basic Emotions 100 †¢ The Basic Moods: Positive and Negative Affect 100 †¢ The Function of Emotions 102 †¢ Sources of Emotions and Moods 103 Emotional Labor 108 Affective Events Theory 110 Emotional Intelligence 112 The Case for EI 113 †¢ The Case Against EI 114 †¢ Emotion Regulation 115 OB Applications of Emotions and Moods 115 Selection 116 †¢ Decision Making 116 †¢ Creativity 116 †¢ Motivation 117 †¢ Leadership 117 †¢ Negotiation 117Read MoreExploring Corporate Strategy - Case164366 Words   |  658 Pageswhich have been chosen to enlarge speciï ¬ c issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the reader to extend this linking of theory and practice further by analysing the strategic issues of speciï ¬ c organisations in much greater depth – and often providing â €˜solutions’ to some of the problems or difï ¬ culties identiï ¬ ed in the case. There are also over 33 classic cases on the Companion