Catering and Marketing Essay Example for Free

Catering and Marketing Essay To perform successfully, a catering service must be market-oriented and should apply the marketing concept, which is derived from the assumption that a product should be capable of meeting the needs of consumers, foremost, through its quality. To fully meet the needs and wants of costumers on the one hand, and to accomplish its business goals on the other hand, a catering business needs to combine the elements of the marketing mix in order to be as successful as possible in selling its product on the market. Guest satisfaction must be ensured. I. INTRODUCTION â€Å"Marketing is not only much broader than selling; it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer’s point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.† – Peter Drucker Food is an indispensable part of the human needs and wants that is always present in every circumstance. It is a usual unison that people have in an event which covers a large number of people dining and feasting meaning a reason for the essence of catering services. Catering services is one of the most dynamic business groups in the food and beverage industry. By industry definition, catering is the planned service of food and beverages – in contrast to restaurants, where food and beverages are generally served on demand. The opportunity for catering services to provide planned food and beverages is far greater than it is for restaurants. While restaurants are business units that serve the general public within their operating facilities, catering services, for the most part, can be provided in any venue, public or private. Unlimited types of settings, both indoors and out, are used for catering functions. The number of people who can be served at a catering function range from one to many, many more – often totalling in the thousands. For a service organization such as catering to acquire customers, it is important that marketing strategies be deployed to improve its own ability to compete with other catering services gain a competitive advantage and thus retain a greater number of customers. Marketing is an important aspect of every catering operation. As customer demands increase for catering-related services, corresponding marketing efforts must be developed. Catering business can live and die by the strength of their marketing efforts, particularly in areas with high levels of competition. An effective marketing plan can lead to the growth of your customer base, larger catering jobs, and increased profits. As consumers grow increasingly, the role of advertising and publicity become the primary vehicles for information about food and service. Definition of Terms Marketing. It is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging oï ¬â‚¬erings that have value for customers, clients, partners, and society at large. Strategy. It is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations. Catering. The activity of providing food and beverage for events. Marketing Mix. A planned mix of the controllable elements of a products marketing plan commonly termed as 4Ps: product, price, place, and promotion. Product. Represents a set of tangible and intangible elements used to satisfy the needs and wants of consumers. Promotion. The publicization of a product to increase sales or public awareness Price. A value that will purchase a finite quantity of a product or service. Product Distribution. It is the process of making a product or service available for use or consumption by a consumer. Scope and Delimitation of the Study This study is conducted specifically on eleven (11) Catering Services in the locality of Bataan. Specifically the eleven (11) catering services are as follows: 1. Tony and Ann Catering Services – located in Balanga City 2. Mommy-Tah’s Catering – located in Orion 3. Petrius Resto and Bar Catering – located in Balanga City 4. Goldiluz Catering – located in Balanga City 5. Ysiad’s Catering located in Balanga City 6. Cora’s Catering located in Orion 7. Junifred Catering Service and Accessories- located in Orani 8. Cj’s Catering Services – located in Dinalupihan 9. Mattro Catering Services- located in Hermosa 10. Gourmet Catering and Flower Shop- located in Orani 11. Know- Well Catering Services- located in Abucay The eleven (11) Catering Services were subjected to survey questionnaire. One catering services at a time. Furthermore, this study was limited to finding only the effectiveness of the marketing strategies used by the different catering services. Statement of the Problem The main purpose of this study was to find out the effectiveness of marketing strategies used by different catering services in the locality of Bataan. Specifically, the study sought to answer the following questions. 1. Is there a significant relationship between the location of the business and its marketing strategies? 2. Is there a significant relationship between the number of years of the business and its marketing strategies? Significance of the Study A study such as this enabled the different catering services in the locale to see if their marketing strategies were effective to increase their income. Furthermore, this is also important to all the catering services for this will help them in the promotion of their services using different marketing strategies. With the use of various marketing strategies, catering services may lead to higher income. Moreover, the useful and relevant information acquired from this study may help future researchers in the same field of study. This study will further help the catering services to develop more effective marketing strategies. Related Literature According to Scanlon (2007), the marketing mix includes the marketing strategy elements and may be conducted either as an alternative to the marketing cycle or as a continuing activity in the market process. The marketing mix incorporates the four basic elements into the overall strategy of marketing a product or service. The four basic elements consist of: †¢ a product (product) †¢ the price of the product (price) †¢ the promotion of the product, and (promotion) †¢ the distribution of the product. (place) The product. This is the primary element of the marketing mix, with the other elements adjusting to it depending on the given situation. The product represents a set of tangible and intangible elements used to satisfy the needs and wants of consumers. The product has all the attributes of a service, and it is designated for the market. What is a service, and which are the attributes of a product as a service? A service represents the result of the interaction of three basic elements: the user (guest), equipment (facility), and the service staff (staff). This result should meet the needs of guests (for example, wedding reception). The process of building a service brand is vital to the product as a service. Becoming distinctive in the marketplace and building a brand helps to gain the trust of guests. Product price. The pricing should be based on three key elements: †¢ service demand, †¢ costs incurred in creating services, and †¢ comparing and adjusting prices to those of rivals on the market. Some potential customers are more sensitive to prices than others. For some, price is the single variable on which they base their decision to buy (or not to buy) a product, while others care nothing for the price, as long as it guarantees the quality of services provided. Hence, businesses need to be elastic in pricing. They must carefully monitor the reactions of customers to prices and, accordingly, adjust or change prices depending upon demand. Costs clearly influence the price of a product, and they determine the bottom price below which a business will begin to loss money. Prices should not, however, be overly cost-oriented, and they should not be increased to cover costs. Instead, they should be based on demand and adjusted to changes on the market. Rivals also play an important role in pricing. A business will often be compelled to change its pricing policy as a result of changes in the prices of rivals. Considering how fierce competition is today, it must be analyzed and mon itored. This means that prices, once fixed, cannot be allowed to remain unchanged, but rather, their adjustment to change should be taken as a sign of their flexibility. Product promotion. To promote a product, the business communicates with the market of demand. The market of demand comprises potential customers, various business organisations and organisations belonging to non-economic branches, and media. In promoting a product, a variety of promotional methods are used to present the product to potential customers and attract their attention. Considering the growing number of promotional methods available today in promoting a product, businesses choose to use a combination of promotional elements.

The personal :: essays research papers

Yahoo! My Yahoo! Mail Welcome, demetriasmith2002 [Sign Out, My Account] Mail Home - Mail Tutorials - Help Mail | Addresses | Calendar | Notepad What's New - Mail Upgrades - Mail Options Check MailCompose Search MailSearch the Web Get unlimited calls to U.S./Canada Folders[Add - Edit] Inbox Draft Sent Bulk (26)[Empty] Trash[Empty] My Folders[Hide] junk What's your Credit Score? See it FREE! Netflix DVD Rentals Delivered! Credit poor? Try us! FREE year's supply of groceries worth $1,800! Previous | Next | Back to Messages Printable View - Full Headers DeleteReplyForwardNot SpamMove... This message is not flagged. [ Flag Message - Mark as Unread ] To: "Donald" From: "Washer Dryer Combos" Add to Address Book Date: Sun, 17 Jul 2005 15:32:28 -0700 Subject: It’s stylish, it’s compact and it’s on us Get a Washer/Dryer Combination for nothing!! See here. You are getting this excellent cyber correspondence you inquired about it or you are a past official member of one of our several online services. If you want to be disconnected from this prominent email service any more. Go ahead and Go Here. The HTML graphics in this message have been blocked. [Show HTML Graphics - Edit Preferences] DeleteReplyForwardNot SpamMove... Previous | Next | Back to Messages Save Message Text Check MailCompose Search MailSearch the Web Move Options [New Folder] Inbox junk Forward Options As Inline Text As Attachment Reply Options Reply To Sender Reply To Everyone Mail Shortcuts Check Mail Ctrl++C Compose Ctrl++P Folders Ctrl++F Advanced Search Ctrl++S Options Help Ctrl++H Address Book Shortcuts Add Contact Add Category Add List View Contacts View Lists Quickbuilder Import Contacts Synchronize Addresses Options Addresses Help Calendar Shortcuts Add Event Add Task Add Birthday

Ballet: The Ultimate Expression Of Romantic Imagination

Imagine your legs in rotation from the thin castle of hips to the small tarsal bones of the foot, tracing the path of a man lost in the paradise of love; they revolve around the tiny space underneath the straightened tip of hallux to reinstate the eternal truth: to love is all, to love is supreme. From the abdomen to the cradle of the neck, all muscles are contracted to give support to the flexible rotating limbs. You squeeze some ‘fluid’ off the buttock until it flattens to the dance of romance and strays away†¦Away? Oh! Not in the hands of ignoble men belonging to the immoral club but carried by the wind of romance with steps similar to heroic ballerinas like Taglioni and Cerrito. No one can describe that feeling better. No one can depict the imagination and express it in terms easy to understand than the excellent flexible and portable ballerina with graceful moves, steps and turns that drive the heart of the audience to the land of eternal bliss where romance re igns supreme.With the solo production of gracious music and the body movements on the heroic stage of wonders, from simple demi-plie to complex enchainement, one is swept off the feet, and fallen to the ground only to open one’s eyes to the reality of the imagination. This is what ballet can. Indeed, it is the ultimate expression of the romantic imagination. If you check out the message on display, the music that dictates and the serene environment that fills the hall, one comes to the conclusion that if grand opera were a god, it would bow when it sees ‘ballet’ and exclaims: ‘I am great and gracious.I bring music in its serenity and divinity. I fill the atmosphere with the grand performance of musicians, their notes and instruments. I do capture the imagination of romance in words and music lines but lack one thing: the calculated moves and accurate body characters of the ballet dancer; the language it speaks is far more reaching than words; it creates the imagination in acts eyes can behold, and sends the mind into the scene with a leader’ Is anything left to say? MATERIALS: Fiero, Gloria K. ; The Humanistic Tradition, Fifth Edition; Volume 5, Chapter 29. Fonteyn, M. (1980). The magic of dance. BBC Books, London

The Collapse of Enron Seemed to Be a Thumb in the Nose to...

The collapse of Enron was entirely related to the accounting practices adopted by the company. It is a number of these questionable, and in some cases straight out fraudulent, accounting practices that pertained to the most dramatic collapse of a major company in years. An analysis of some of these accounting practices brings to light the problems with the use of concepts such as mark-to-market accounting and the use of special purpose entity’s (SPE’s). To say that the collapse â€Å"seemed to be a thumb in the nose of the efficient market hypothesis (EMH)† is a statement misguided in the understanding of this concept. One can explain this through the fact that a number of the basic principals of the EMH were satisfied during the time of the†¦show more content†¦The balance sheet of Enron included a number of current and noncurrent accounts called â€Å"Price risk management assets† (Haldeman, 2006), these accounts were the fair value accounts that related to Enron’s assets. â€Å"In January 1992 Skilling and Enron persuaded the SEC to allow them to use mark-to-market accounting to value there long term gas contracts and derivatives† (Haldeman, 2006) this gave Enron the â€Å"Potential to book future profits on the day the deal was signed† (Enron: The Smartest Guys in The Room) and in turn allowed â€Å"Enron’s profits to be what ever they said they were† (Enron: The Smartest Guys in The Room). An example of the use of these â€Å"fair† value accounting methods is Enron’s building of a power plant in India. India could not pay for the energy that Enron produced which led to a loss of 1 billion dollars, however multi-million dollar bonuses were paid to executives based on â€Å"imaginary profits† developed from the fair-value accounting approach (Enron: The Smartest Guys in The Room). From the evidence above, we can see that the information that was produced from mark-to-market accounting did not allow for the true and fair view of the companies performance. The application of the efficient market hypothesis flows onward from theShow MoreRelatedManagement Course: Mba−10 General Management215330 Words   |  862 Pagesthese driving factors be influenced by the brutally competitive global economy in which organizations do not have any particular geographic identity or travel under any particular national passport? What will be the effect of the rapid gyrations in markets that emphasize the difficulties that accounting practices face in determining true performance costs and that forecasting programs confront in establishing the economic determinants of corporate planning? In addition to these challenges, many analyticalRead MoreFundamentals of Hrm263904 Words   |  1056 PagesEnvironments 4 The Changing World of Technology What Is a Knowledge Worker? 6 How Technology Affects HRM Practices 6 Recruiting 7 Employee Selection 7 Training and Development 7 Ethics and Employee Rights 7 Motivating Knowledge Workers 7 Paying Employees Market Value 8 Communications 8 Decentralized Work Sites 8 Skill Levels 8 A Legal Concern 8 Employee Involvement 20 How Organizations Involve Employees 20 Employee Involvement Implications for HRM 20 Other HRM Challenges 21 Recession 21 Off Shoring 21Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages91 4 Emotions and Moods 97 What Are Emotions and Moods? 98 The Basic Emotions 100 †¢ The Basic Moods: Positive and Negative Affect 100 †¢ The Function of Emotions 102 †¢ Sources of Emotions and Moods 103 Emotional Labor 108 Affective Events Theory 110 Emotional Intelligence 112 The Case for EI 113 †¢ The Case Against EI 114 †¢ Emotion Regulation 115 OB Applications of Emotions and Moods 115 Selection 116 †¢ Decision Making 116 †¢ Creativity 116 †¢ Motivation 117 †¢ Leadership 117 †¢ Negotiation 117Read MoreExploring Corporate Strategy - Case164366 Words   |  658 Pageswhich have been chosen to enlarge speciï ¬ c issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the reader to extend this linking of theory and practice further by analysing the strategic issues of speciï ¬ c organisations in much greater depth – and often providing â €˜solutions’ to some of the problems or difï ¬ culties identiï ¬ ed in the case. There are also over 33 classic cases on the Companion

Polish Surname Meanings and Origins

With more than 38.5 million inhabitants, Poland  has the seventh-largest population in Europe. Many more millions of Polish nationals and people with Polish ancestry live around the world. If youre one of them, you might wonder about the meaning of your last name.  As with the majority of European surnames, most Polish surnames fall into one of three categories: toponymic, patronymic/matronymic, and cognominal. To learn more about your family name, read on. Toponymic Surnames   Toponymic last names are typically derived from a geographical or topographical location. For instance, some names are derived from the homestead where the first bearer of that name and his family lived. In the case of nobility, surnames were often taken from the names of familial estates. Other place names that  were adapted into surnames include towns, countries, and even geographical features. While you might think such surnames could lead you to your ancestral village, often thats not the case. This is because, over the course of history, many places in Poland have shared the same name, while other locales have changed names over time, were subdivisions of a local village or estate too small to be found on a map—or simply disappeared altogether. Surnames ending in the letters owski usually derive from place names ending with y, ow, owo, or owa.   Example:  Cyrek Gryzbowski, meaning  Cyrek from the town of Gryzbow. Patronymic and  Matronymic Surnames Surnames in this category are usually derived from the first name of a male ancestor, although some are derived from the first name of a wealthy or well-respected female ancestor. Such surnames with suffixes such as  icz, wicz, owicz, ewicz, and  ycz usually mean son of. As a rule, Polish surnames that include a suffix with the letter k  (czak, czyk, iak, ak, ek,  ik, and yk) have a similar meaning which translates to either little or son of. The same is true for the suffixes yc and ic, which are most commonly found in names of eastern Polish origin. Examples: Pawel Adamicz, meaning Paul, son of Adam; Piotr  Filipek, meaning Peter, son of Philip. Cognominal Surnames There are two basic types of cognominal surnames. The first category encompasses names that are based on a persons occupation. Some of the most common occupational surnames are derived from what were traditionally the most prominent professions in Polish society throughout history. These include blacksmith (Kowalski), tailor (Krawczyk), innkeeper (Kaczmarek), carpenter (CieÅ›lak), wheelwright (KoÅ‚odziejski), and cooper (Bednarz). Example: MichaÅ‚Â  Krawiec, meaning Michael the tailor. Descriptive surnames, on the other hand, were often derived from nicknames or pet names that highlighted either a physical attribute or personality trait of the original name bearer. Example:  Jan Wysocki, meaning Tall John. 50 Common Polish Last Names Surnames with the  ski  suffix and its cognates cki  and  zki make up almost 35 percent  of the 1,000 most popular Polish names. The presence of these suffixes almost always denotes Polish origin. The most common Polish surnames are listed below. NowakKowalskiWiÅ›niewskiDabrowskiKaminskiKowalcyzkZielinskiSymanskiWozniakKozlowskiWojciechowskiKwiatkowskiKaczmarekPiotrowskiGrabowskiNowakowskiPawlowskiMichalskiNowickiAdamczykDudekZajacWieczorekJablonskiKrolMajewskiOlszewskiJaworskiPawlakWalczakGorskiRutkowskiOstrowskiDudaTomaszewskiJasinskiZawadzkiChmielewskiBorkowskiCzarneckiSawickiSokolowskiMaciejewskiSzczepanskiKucharskiKalinowskiWysockiAdamskiSobczakCzerwinski

In Psychology, Nature Versus Nurture Is One Of The Oldest

In psychology, nature versus nurture is one of the oldest arguments in human development. In F. Scott Fitzgerald s novel, The Great Gatsby, the author portrayed how money was the difference between a poor man, George Wilson, and a wealthy man, Tom Buchanan. The novel explored the differences in wealth nurtured tendencies versus nature predominant actions, displayed in how the men showed their disrespect toward women, violent dispositions, and attitudes toward infidelities, which occurred within their marriages. Wilson tended to have a better sense of mortality, but was not respected by others. In contrast, Buchanan was a man who ignored common principles and demanded respect even when it was not owed. Fitzgerald revealed to us that human†¦show more content†¦This revealed his deeper selfishness and drive to dominate those around him. While the money involved in their lives created those indifferences, the true nature of both men was also revealed in their actions. Wilson, regardless of being treated poorly by Myrtle, showed he still honored his vows and the sanctity of his marriage.In contrast, Buchanan’s actions showed that he did not respect his wife, Myrtle, or societal expectations as a whole. Both men showed traits of being violent and impetuous. By nature, Buchanan was a manipulative person who wanted to keep what he felt was his. Through wealth and experience he knew he could use Wilson to assist him with reaching his desires.Buchanan sought to rid himself of Gatsby, the man his wife had become infatuated with. Buchanan informed Wilson it was Gatsby who owned the yellow car which struck and killed Myrtle. As Buchanan hoped, Wilson, out of anger, confusion, and ignorance, instantly hunted down Gatsby. Without questioning the situation, or allowing Gatsby to explain himself, he shot the antagonist then turned the gun and killed himself.To express the pure absurdity of the situation, Fitzgerald had Nick state, â€Å"the gardener saw Wilson’s body a little way off in the grass, and the holocaust was complete† (Fitzgerald 162). Wilson allowed his violent, impetuous nature to overcome common sense when he killed Gatsby forShow MoreRelatedNature Vs Nurture Essay882 Words   |  4 PagesNature vs Nurture The discussion about nature and nurture can be considered one of the oldest problems in psychology, the main question of which is: Are human traits present at birth or are they developing through experience? (Meyers, 2013). The natural side of the discussion asserts that the facial features and the way of their development strictly through DNA and genetics are transmitted by parents and grandparents. The nurture side of the debate argues that we are born with a clean list andRead MoreThe Effect Of Environmental And Genetics On The Development Of A Person1000 Words   |  4 PagesOne of these oldest arguments in the history of psychology is the debate of whether or not ones environment or genetic background plays more of a role in the development of a person. Both nature and nurture have been proven to play an important role in one’s development. Nature is what we think of as pre-wiring and is influenced by genetic inheritance and other biological factors. Nurture is generally taken as the influence of external factors after conception e.g. the product of exposure, experienceRead MoreEssay about Child Development, Nature vs Nurture801 Words   |  4 Pages. The nature versus nurture debate is one of the oldest issues in psychology. The debate centers on the relative contributions ofgenetic inheritance  and  environmental factors  to human development. Some philosophers such as Plato and Descartes suggested that certain things are inborn, or that they simply occur naturally regardless of environmental influences. Other well-known thinkers such as John Locke believed in what is known as  tabula rasa, which suggests that the mind begins as a blank slateRead MoreStages Of Emotional And Cognitive Development1242 Words   |  5 PagesTitle - Discuss examples of emotional and cognitive development in children and the role of nurture and nature. In understanding the emotional and cognitive development in children, many theorists including Bowlby and his attachment theory, Baumrind theory towards parenting styles and also Vygotsky and his theory on social development, have all worked hard over many years of research into producing theories on understanding how the development of children is important. It has been found that emotionalRead MoreEssay on Nature Versus Nurture Debate987 Words   |  4 PagesThe nature versus nurture debate is one of the oldest and most controversial issues in Psychology. The nature versus nurture debate revolves around the contributions of genetic factors and environmental factors to human development. The primary method of attempting to determine which of these effects human development the most has been cross-cultural studies. Cross-cultural studies are studies conducted across more than one culture, based on the assumption that the differences between cultures geneticallyRead MoreQuestions On Critical Thinking Assignment Questions951 Words   |  4 PagesCritical Thinking Assignment Questions You will choose 4 out of the 7 questions to complete throughout the semester. I suggest to pick one that is easiest for you and complete it first. Each question will be completed in APA format. This means you will need a title page, abstract, citations, and references. Remember, citations helps support your argument. You may only use the online research school database for your resources. If you use a reference that is not part of the online database, I willRead MoreNature Vs. Nurture : The Nature Versus Nurture1268 Words   |  6 PagesOne of the most popular debates among people is the idea of nature versus nurture. According to psychology.about.com: The nature versus nurture debate is one of the oldest philosophical issues within psychology†¦nature refers to all of the genes and hereditary factors that influence who we are – from our physical appearance to our personality characteristics [while] nurture refers to all the environmental variables that impact who we are, including our early childhood experiences, how we were raisedRead MoreNature And Nurture : Nature Nurture2195 Words   |  9 PagesRUNNING HEAD: NATURE NURTURE ON BEHAVIOUR NATURE This refers to all those characteristics and abilities that are determined by your genes. This is not the same as the characteristics you are born with, because these may have been determined by prenatal environment. In addition some genetic characteristic only appear later in development as a result of the process of maturation. Supporters of nature have been called natavist. NURTURE This refers to the influence of experience, i.e, what is learnedRead MoreSix Major Tenants of Personality Theory Essay2500 Words   |  10 Pages Abstract This paper will  review  the six major tenants of personality theory. The first discussed are the foundations of psychology, which are: nature versus nurture, the unconscious, and view of self. Each of these foundations are important to  the development of  a psychologically healthy person. Nature versus nurture is a long time debated concept within psychology that argues whether a  person’s behaviors  are derived  from genetics and what  are derived  from the things we learn. The unconsciousRead MoreFinal Examination For The Psychology Of Personality1329 Words   |  6 Pages Final Examination for the Psychology of Personality Summer 2015 Due Date: 7-28-15 at 11:59pm Seham Azzamel @02773623 Seham_z@hotmail.com Dr. Elbedour College of School of Psychology Washington, DC 2015 Question 1 Personality Traits Personality is defined as â€Å"consistent behavior patterns and intrapersonal processes originating within the individual† (Burger, 2010, p. 4). In order to measure personality, psychologists focus on personality traits. Personality traits are simply

Fast Authentication Approach on Mobile Devices-Free-Samples

Question: Discuss abouts the Fast Authentication Approach on Mobile Devices. Answer: Feng et al. (2012) in their paper have attempted at solving the problems associated with the authentication of the smartphones. To achieve the objective, the authors have devised a technology for easy and secure authentication of the mobile devices. The devised technology goes by the name of FAST (Finger-gestures Authentication System Using Touchscreen). The technology extracts touch data from touch enabled smartphones, for the deemed purpose the subject equips a digitised sensor glove that was developed with assistance from off-the-shelf components. The paper has been well documented in 5 different sections (excluding the introduction and conclusion) with specified purpose for each of them. The first of the above mentioned five sections is the Background section where the authors have cited references to different factors and terms that are associated with the development of the subject of the paper. An elaborate idea of the FAR (False Accept Rate) and FRR (False Reject Ratio) and what level should be maintained for the security of the device. Followed by the other factor that will affect the technology that is the classifiers. The technology is based on the classification algorithm and hence the discussion. Following that the next section The FAST Framework and Design. describes on how the past works were explored to design the most suitable solution for the considered problem. The deemed section also offers an insight into the working of the developed technology. The sections suggest that FAST gathers some specific touch gesture data such as the X and Y coordinates, the pressure applied on the touch points, motion speed of the touch, finger motion direction along with multi-point distance out of the 53 features of touch gesture. The collected data are then stored in two separate databases, one of which is training of the classifiers and the others for testing. As stated earlier the deemed technology monitors the touch gesture which it latter optimises together to determine the users authentication approach. Two sections following the above-discussed section are the experimental sections where the experiments were done to evaluate the technology and cite the results of the experiment. The results support the facts claimed by the authors and clarity of the results are visible from the graphs and stats offered by them. Finally, the authors have showered some light on the related work over the problem they have attempted at solving before concluding the paper. The authors have devised the report with appropriate structuring to make it easy for the readers in understanding their objective. The development of the technology has also been explained appropriately by discussing the facts, factors and the stats associated with the development process. However, the authors have limited the discussion over the factors to their basics and have not offered a more precise definition of the roles that those factors will play in the technology. The future of the technology, how they plan to use it is also missing, and most importantly the conclusion of the report is very concise. Overall, it can be stated that the report will be interesting for the readers with limited knowledge, however, the scholars and researchers would expect more from it.