SWOT analysis Assignment Example | Topics and Well Written Essays - 250 words

SWOT analysis - Assignment Example As the company is relatively new in the market, the brand awareness of the company is relatively low. There exists strong presence of government support. The number of new entrants at this point of time is quite low. There is also opportunity to make a concentric diversification by adding new, yet closely related products such as â€Å"hot deli† chickens to increase the width of the product line. Also there is scope to position chicken as a healthy food product. (Kolb, 2008, p. 105) There are various kinds of substitute products in the market. Therefore the threat of switch made by the consumers is quite high. As the barriers to entry are quite low, chances of new entrants in the market is quite high. Due to economic downturn people are less inclined towards purchase and more inclined towards savings. Due to the increase in working female class, numbers of people looking for ready to eat food as compared to raw food products have